Building Tribes

I believe that the #1 thing that people want is acceptance. I also believe that the #1 thing that people fear is rejection. My approach...

In Japan, there is a word that represents the combination of our mission, passion, profession and vocation. You achieve a state of ikigai...

When we consider something as cool, it is only cool because of its meaning. Movies, songs, fashion, and brands only resonate because they...

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Starting a tribe around your brand or movement is so easy. It isn't even necessary to start the movement from scratch. You only need to...

When a brand is delivering the lifestyle it promises, then it is doing something right. When a company fails to touch the lives of its...

"Modeling those who have already succeeded can save you years of pain." - Tony Robbins Think of a brand that has succeeded in living up...