Building Tribes

The ultimate test of faith is to have a clear vision about something truly new in the world. That which is fundamentally new cannot be...

When we consider something as cool, it is only cool because of its meaning. Movies, songs, fashion, and brands only resonate because they...

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There are two kinds of people in the world; the ones who think that things are "just the way they are" and the ones who create reality....

When a brand is delivering the lifestyle it promises, then it is doing something right. When a company fails to touch the lives of its...

"Modeling those who have already succeeded can save you years of pain." - Tony Robbins Think of a brand that has succeeded in living up...

Seth Godin discusses the important concept of tribes. Think about this within the context of 1) your brand makes a promise, and 2) now...