The Loyal Following of Harley-Davidson Wasn't an Accident
"Modeling those who have already succeeded can save you years of pain." - Tony Robbins Think of a brand that has succeeded in living up...
Understanding Tribes
Seth Godin discusses the important concept of tribes. Think about this within the context of 1) your brand makes a promise, and 2) now...
Take Your Brand Beyond False Promises
In a saturated consumerist world overstocked with variety and choice, there is still something hugely important that is is not yet on the...
Something New and Why I am Electrified
Today I take my first step in a new direction. I am grateful to say that I have never felt so much passion, never had so much clarity,...